Friday, April 17, 2009

Of Namecards and Colours

The marketer in me is extremely irritated.

I pay alot of attention to first impressions in the working world.
And your namecard is the first physical tool (right after your firm handshake) you use to achieve a good first impression.

I printed my own namecards when I first joined the company.
Paper quality, matt lamination, colour and grammage and toning were all chosen by me.
I couldn't change the design of the namecard and so I relied on other aspects to create a nice enough namecard.

I like it.

A batch was printed a few months ago. The Admin Mgr wanted everything cheap cheap cheap.
And she killed the namecard.
What came out was a shoddy piece of namecard. Colours were wrong, no lamination, paper was flimsy. It was so so wrong and I was glad I didn't order during that batch.

We recently had another new batch printed again.
I said my piece, gave all my views. HC said his piece as well. Complained that the previous batch was really crap.

Now I'm upset again. haha...(Complain queen hor?)

Paper quality is ok after all my feedback. But the colours are horrible....
Wah lau, we have red in our namecard. What came out was maroon. And apparently she cleared the sample artwork given to us by the vendor.

Wah lau, cannot tell the diff between red & maroon meh????

Argh, how to achieve consistent corporate identity like this??

I don't know how to tell this to others.
But I'm sure other marketers would understand exactly what I am trying to say. Right Ally?

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