Wednesday, December 30, 2009

Marcomm FAIL

I saw Guardian's ad on the MRT train today. It was quite interesting. It read as:

"Do you know? The average person's body has enough iron to make a 3-inch nail and carbon to make 90 pencils?

And right next to this huge ad, there was another tagline which read as:

"Enjoy the freedom of having instant ideas for better living. DIY"

Hmm.
Seriously wonder what's their objective. No link at all between the two taglines.

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