Been reading the papers with more zest and thoroughness lately, since I’ve the luxury of having more time on my hands. Noticed that the number of car ads have increased especially over the past week and a half or so…Most notably Mazda pushing their Mazda 3 model series…haa…
Advertising space in the papers can be broken down into the following rough categories I think.
40% of adspace will be taken up by condos and other private property homes.
30% will be taken up by furniture/electrical goods stores like Harvey Norman, Courts and Ikea...
with them splurging on huge centrepage ads and fullpage ads…
10% will be for beauty ads like slimming and bust enhancement.
And the remaining 20% will be for other stuff like retailers, banks, etc...
Can’t help but notice the advertising budget of some companies.
Fullpage full colour almost everyday.
One fullpage full colour ad costs almost $20K leh..excluding design costs somemore.
Phew…wonder how it’s like working in their mktg dept…hmm….*evil grin*...MUAHAHAHA
Aw man…"job hazard"…to think that when I flip the papers, I will also go and notice these kind of things..haa…
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